The work

Braun Management takes on a limited number of engagements at any time. The areas below overlap in practice. Most real problems do not fit neatly into service categories.

Service 1

Strategic Priority Setting & Portfolio Rationalization

Executive teams frequently operate with a list of strategic priorities that exceeds organizational capacity. When everything is positioned as critical, resource allocation becomes political rather than strategic. We work with leadership teams and boards to conduct rigorous priority assessments, facilitate difficult trade-off conversations, and develop written priority frameworks that provide clear guidance for capital allocation, talent deployment, and initiative sequencing. Our methodology draws on structured decision analysis and scenario planning techniques refined across engagements with industrial, technology, and professional services clients.

Typical questions

  • Which strategic initiatives should receive priority funding and which should be deferred or discontinued?
  • How should we allocate leadership attention across competing demands?
  • What criteria should govern resource reallocation when circumstances change?
  • How do we create accountability for strategic priorities without creating rigidity?

Typical outputs

  • Strategic priority framework with explicit trade-off rationale
  • Initiative portfolio assessment with go/hold/stop recommendations
  • Resource allocation principles and decision criteria
  • Facilitated executive alignment sessions with documented outcomes

Typical engagement duration: 6-10 weeks. Often triggered by board pressure for strategic clarity, post-acquisition integration planning, or new CEO onboarding.

Service 2

Organizational Structure & Governance Design

Organizational structures tend to reflect old decisions rather than current needs. Reporting lines set up during earlier company phases often persist long after circumstances have changed. We map formal structures against how decisions actually flow, identify gaps between who has authority and who has accountability, and develop redesign recommendations grounded in both structural logic and what can actually be implemented. The work includes governance design, role documentation, and planning for the transition.

Typical questions

  • Does our organizational structure support or impede our strategic objectives?
  • Where do decision rights need clarification or reallocation?
  • How should we structure regional versus functional authority?
  • What governance mechanisms are needed to ensure cross-functional coordination?

Typical outputs

  • Current-state organizational assessment with decision flow analysis
  • Proposed structure with detailed rationale and implementation considerations
  • Role clarity documentation including RACI matrices for key processes
  • Governance framework design with committee charters and escalation protocols

Typical engagement duration: 8-14 weeks. Often follows strategic reviews, M&A transactions, or leadership transitions that require structural realignment.

Service 3

Operational Effectiveness & Process Optimization

Operational friction accumulates incrementally as organizations grow and adapt. Processes designed for earlier organizational contexts persist through inertia. Informal workarounds become institutionalized. Approval chains established for control purposes create delays without commensurate risk reduction. We conduct systematic analysis of how work flows through organizations, identify bottlenecks and failure points, and develop improvement recommendations that address root causes rather than symptoms. Our process work integrates with broader organizational and governance considerations.

Typical questions

  • Where are the primary sources of operational friction in our core processes?
  • Which approval requirements add value and which create delay without benefit?
  • How do we reduce dependence on informal knowledge and undocumented procedures?
  • What operational improvements would have the highest impact on customer experience or cost position?

Typical outputs

  • Process mapping with bottleneck analysis and cycle time assessment
  • Improvement opportunity portfolio with prioritization recommendations
  • Implementation roadmap with owner assignments and success metrics
  • Operating model documentation for critical processes

Typical engagement duration: 8-12 weeks. Often commissioned alongside organizational redesign work or in response to competitive pressure on cost or speed.

Service 4

Performance Diagnostics & Turnaround Assessment

When business units or functions underperform, the challenge is often not recognizing the problem but understanding its root causes. Internal explanations frequently reflect political dynamics rather than analytical rigor. We provide independent assessment capability for boards and executive teams seeking to understand performance gaps. Our diagnostic methodology separates structural issues from execution problems, distinguishes between addressable and environmental factors, and develops findings suitable for board-level discussion and decision-making.

Typical questions

  • What are the actual root causes of this unit's underperformance?
  • Is this primarily a people issue, a structural issue, or a market issue?
  • What changed and when did performance begin to diverge from expectations?
  • What would it take to restore performance to acceptable levels, and is that investment justified?

Typical outputs

  • Independent performance assessment with root cause analysis
  • Evidence-based findings memo suitable for board discussion
  • Remediation option assessment with investment requirements and probability estimates
  • Performance monitoring framework for ongoing oversight

Typical engagement duration: 4-8 weeks. Often commissioned by boards, audit committees, or parent companies seeking independent perspective on troubled operations.

Service 5

Decision Architecture & Committee Effectiveness

Decision-making dysfunction manifests in predictable patterns: decisions that are made and subsequently reversed, committees that meet without deciding, escalation paths that lead to executives who lack time or context, and informal channels that bypass formal governance. We diagnose decision-making pathologies and design improved decision architectures that clarify who decides what, establish appropriate escalation triggers, and create accountability mechanisms that ensure decisions are implemented as intended.

Typical questions

  • Which decisions require escalation and which should be delegated further?
  • Why do certain decisions get relitigated repeatedly?
  • How do we improve committee effectiveness without adding governance burden?
  • Where does decision-making authority need to be clarified or reallocated?

Typical outputs

  • Decision rights matrix with clear ownership assignments
  • Committee charter revisions with scope clarification and decision protocols
  • Escalation framework with triggers and expected response times
  • Decision tracking mechanism for monitoring implementation

Typical engagement duration: 6-10 weeks. Often part of broader organizational effectiveness work or triggered by board concerns about management execution.

Service 6

DACH Market Entry & Regional Operating Model

German-speaking markets present distinctive challenges for international organizations. Labor law and codetermination requirements create constraints unfamiliar to Anglo-American management. Works councils exercise authority that cannot be overridden by headquarters directives. Middle management plays a more substantial role than in other markets. We advise multinational organizations on DACH market entry, regional operating model design, and stakeholder navigation. Our work addresses both structural questions and the practical realities of managing in these markets.

Typical questions

  • How should we structure our DACH operations for our strategic objectives?
  • What do we need to understand about Mitbestimmung and works council dynamics?
  • Why has our standard operating model encountered resistance in this region?
  • How should we think about local management capability and headquarters relationships?

Typical outputs

  • DACH operating model assessment with structural recommendations
  • Stakeholder mapping including works council and employee representation analysis
  • Market entry or expansion plan with implementation considerations
  • Management model design addressing headquarters-subsidiary dynamics

Typical engagement duration: 8-12 weeks. Often commissioned during market entry planning, post-acquisition integration, or when existing regional operations require restructuring.

Selected Engagements

Case Studies

The following summaries describe representative engagements. Client identities, specific figures, and certain details have been modified to preserve confidentiality while conveying the nature of our work.

Industrial ManufacturingGermany2023

Post-Acquisition Structural Integration for a Mid-Market Industrial Group

Situation

A family-owned industrial components manufacturer with approximately EUR 280 million in revenue had completed three acquisitions over eighteen months. The acquired businesses operated semi-autonomously with duplicated functions, inconsistent reporting, and unclear decision rights between headquarters and operating units. The founding family retained board seats but had transitioned day-to-day management to a professional CEO appointed two years prior. Tensions had emerged between the CEO's integration agenda and certain family members who favored preserving acquired company identities.

Approach

We conducted a four-week diagnostic covering organizational structure, decision flows, and stakeholder positions. The work included confidential interviews with family board members, the executive team, and operating company leadership. We mapped formal reporting lines against actual decision patterns, identifying twelve areas where authority was ambiguous or contested. The diagnostic surfaced that resistance to integration was concentrated in two specific areas (brand management and sales organization) while other functions had clearer paths forward. We facilitated three working sessions with the CEO and family representatives to build alignment on integration principles before structural recommendations were finalized.

Work Completed

  • Organizational diagnostic with decision rights analysis across all four entities
  • Stakeholder position mapping covering family members, executives, and acquired company leaders
  • Integration framework distinguishing mandatory harmonization areas from permissible variation
  • Revised organizational structure with explicit decision rights matrix
  • Implementation sequencing plan addressing highest-friction integration points first
  • Governance design for the combined entity including committee charters

Outcome

The executive team implemented a revised structure over six months. Three corporate functions were consolidated to headquarters while commercial operations remained regionally organized. The decision rights framework resolved the most contentious authority disputes. Follow-up discussions with the client eighteen months later indicated the structure had held without major revision and that family-management tensions had substantially reduced.

Engagement duration: 12 weeks

Technology / SoftwareAustria2024

Organizational Scaling Assessment for a Growth-Stage Software Company

Situation

A Vienna-based B2B software company had grown from 45 to 180 employees over three years while revenue increased approximately fourfold. The founders, who remained as CEO and CTO, recognized that management practices adequate at smaller scale were creating friction. Decision-making had slowed, middle managers were uncertain about their authority, and the company had experienced departures of several strong performers who cited organizational confusion as a factor. The founders sought external perspective on what structural changes were required to support continued growth.

Approach

We spent three weeks in close contact with the organization, conducting interviews across all functions and levels. Rather than applying a textbook scaling framework, we focused on understanding where the organization was actually feeling strain. The diagnostic identified that the core issue was not structure but decision rights. The company had added management layers but not clarified what those managers could actually decide. Nearly all consequential decisions still flowed to the founders, creating a bottleneck that affected speed, manager development, and employee perception of career opportunity. We developed a decision rights framework specifying which decisions could be made at each level, which required escalation, and which needed founder involvement.

Work Completed

  • Organizational stress diagnostic based on interviews with 35+ employees across functions
  • Decision flow mapping showing actual vs. intended decision patterns
  • Decision rights framework with explicit delegation boundaries by decision category
  • Role clarity documentation for all management positions
  • Escalation protocol design with clear triggers and expected response times
  • Founder operating model recommendations to shift their role toward strategic oversight

Outcome

The founders implemented the decision rights framework over four months. The initial reaction from middle managers was positive; several reported that clarity about their authority actually increased their comfort making decisions. Six months post-implementation, the founders reported spending significantly less time on operational decisions. The company has since grown to over 250 employees using the framework as a foundation, with periodic updates to decision boundaries as new situations arise.

Engagement duration: 8 weeks

Professional ServicesSwitzerland2022

Independent Performance Assessment for an Underperforming Business Unit

Situation

A Swiss subsidiary of a larger European professional services group had underperformed its targets for three consecutive years. Headquarters explanations from the local management team attributed results to market conditions and competitive dynamics. The group CEO, newly appointed, wanted an independent assessment before deciding whether the unit's issues were environmental or addressable through management action. The local managing director had been in role for seven years and had strong relationships with certain group board members, making the political dynamics sensitive.

Approach

We conducted a six-week independent assessment reporting directly to the group CEO. The work included detailed analysis of the unit's financial performance against both budget and market benchmarks, interviews with the local leadership team and key client-facing staff, review of client feedback and win/loss patterns, and confidential conversations with former employees and market participants. We maintained strict confidentiality protocols given the sensitivity. Our findings indicated that market conditions explained approximately 30-40% of the performance gap; the remainder reflected issues within management's control, primarily pricing discipline, partner productivity variation, and delayed response to shifts in service demand mix. We presented findings to the group CEO in a written memo before any broader discussion.

Work Completed

  • Financial performance decomposition separating market factors from controllable factors
  • Competitive positioning analysis based on market participant interviews
  • Partner productivity analysis with anonymized benchmarking
  • Client relationship quality assessment based on interviews and feedback review
  • Root cause analysis memo with evidence-based findings
  • Remediation options assessment with investment requirements and probability estimates
  • Recommendations for board discussion including management implications

Outcome

The group CEO used our findings to structure a board discussion about the unit's future. The board decided to pursue a remediation program with revised leadership. We were not involved in implementation. Eighteen months later, the unit had returned to acceptable performance levels under new management, consistent with our assessment that the issues were primarily addressable rather than environmental.

Engagement duration: 6 weeks

HealthcareGermany2023

Governance Redesign for a Regional Healthcare Provider Network

Situation

A network of clinics and outpatient facilities in southern Germany had grown through acquisition to include twelve facilities with combined revenue of approximately EUR 420 million. The network operated under a holding structure with substantial autonomy at individual facilities. This model had allowed acquisitions to proceed without forcing immediate integration but had resulted in governance complexity: unclear escalation paths, inconsistent quality standards, duplicated administrative functions, and difficulty executing network-wide initiatives. The supervisory board commissioned a governance review following a compliance incident that revealed coordination failures across facilities.

Approach

We conducted an eight-week governance assessment covering the holding company, facility management, and key cross-facility processes. The work required navigation of German healthcare governance requirements including Mitbestimmung and relationships with facility-level works councils. We mapped the formal governance structure against actual decision patterns, interviewed supervisory board members, holding company executives, and facility directors, and reviewed recent incidents where governance gaps had created problems. Our recommendations distinguished between governance changes requiring supervisory board action, management changes within existing authority, and operational improvements that could be delegated to working teams.

Work Completed

  • Governance structure assessment including board committee effectiveness review
  • Decision rights analysis across holding company and facility management levels
  • Cross-facility coordination assessment for key clinical and administrative processes
  • Compliance framework gap analysis following the triggering incident
  • Revised governance framework with committee charter updates
  • Escalation and oversight protocols for cross-facility matters
  • Implementation roadmap distinguishing governance changes from operational improvements

Outcome

The supervisory board approved revised governance arrangements including restructured committee responsibilities and clearer escalation protocols. The holding company management team implemented operational changes over the following year. The compliance gaps that triggered the engagement have not recurred. The client has since expanded the network with two additional acquisitions, using the governance framework to integrate new facilities more systematically.

Engagement duration: 14 weeks

Consumer GoodsDACH2021

DACH Market Operating Model for a US Consumer Products Company

Situation

A US-based consumer products company with approximately $2 billion in global revenue sought to expand its European presence through direct operations in German-speaking markets. Previous European growth had relied on distributors; the company now wanted to establish its own sales and marketing capability in the DACH region. Leadership had limited experience with German labor law, works council requirements, and the operational differences between DACH markets and their North American and UK operations. They sought advisory support for market entry planning and operating model design.

Approach

We conducted a twelve-week engagement covering market assessment, operating model design, and implementation planning. The work addressed structural questions (entity setup, organizational design, reporting relationships to US headquarters) and practical operational questions (employment arrangements, regulatory requirements, stakeholder navigation). We provided education to the US leadership team on Mitbestimmung, works council dynamics, and other DACH-specific factors that would affect their management approach. The operating model recommendations were built to fit within the company's global structure while accommodating regional requirements.

Work Completed

  • DACH market assessment covering competitive positioning, channel structure, and barriers to entry
  • Operating model options with trade-off analysis (direct vs. hybrid approaches)
  • Organizational design for the DACH operation including recommended headcount phasing
  • Entity structure recommendations addressing tax, legal, and operational considerations
  • Headquarters-subsidiary relationship framework defining decision rights and reporting
  • Implementation roadmap with regulatory, hiring, and launch sequencing
  • Management briefing materials on DACH operating environment for US leadership

Outcome

The company launched direct operations in Germany within the planned timeline, with Austria following six months later. The operating model has functioned as designed through the first two years of operation. The client has subsequently expanded their DACH team and exceeded their initial revenue targets for the region. They have noted that early investment in understanding regional requirements avoided friction that other US companies entering the market have experienced.

Engagement duration: 12 weeks

Note on confidentiality: All case studies are published with client permission. Identifying details including company names, exact figures, and specific circumstances have been modified. The work described and outcomes reported are accurate in substance.

From clients

What they said afterward

Names withheld. Roles and organization types are real.

They told us the problem wasn't where we thought it was. We kept pointing at costs; they showed us it was actually about who could make decisions without escalating. A year and a half later, the changes have stuck.

Chief Executive Officer

Industrial manufacturing group, Germany

Organizational restructuring

What set them apart was the written work. Everything was documented precisely enough that we could return to it months later when questions came up during execution. Most consultants care about how the presentation lands; these people care about what happens after.

Chief Operating Officer

Software company, Austria

Scaling and governance

They said things to the supervisory board that needed saying. Uncomfortable, but backed by evidence. That's what we were paying for.

Chairman of the Supervisory Board

Professional services firm, Switzerland

Performance diagnostic

Our US team had no idea how German organizations actually function. Braun translated the requirements into language headquarters could understand. Saved us from mistakes we've watched other American companies make.

Senior Vice President, International

Consumer products company, United States

DACH market entry

When something fell outside what they knew, they said so. Didn't pretend expertise they didn't have. When we needed implementation help they couldn't provide, they pointed us toward people who could.

Managing Director

Healthcare provider network, Germany

Governance redesign

The diagnostic surfaced issues we'd been dancing around for years. Having someone external put it in writing gave the leadership team permission to finally deal with it.

Chief Financial Officer

Media company, Germany

Organizational effectiveness

Clear separation between what they observed and what they recommended. The analysis held up under scrutiny, which made it easier to get people aligned on next steps.

Head of Strategy

Financial services firm, Austria

Strategic priority assessment

We'd hired bigger firms for similar work before. The difference was continuity. Same people from start to finish. No junior staff appearing halfway through.

Chief Executive Officer

Technology company, Switzerland

Organizational design

References available upon request for prospective clients evaluating a potential engagement.

Implementation support

Some clients need diagnosis and written recommendation. Others need support moving from recommendation into action. Where useful, Braun Management can remain involved during implementation to help leadership teams maintain clarity, sequence decisions, and keep ownership visible.

Implementation support may include:

  • review checkpoints
  • leadership working sessions
  • follow-through on decision design
  • support for structural changes and management routines
  • help keeping recommendations connected to execution

How scope is determined

Every engagement begins with a discussion of the actual situation. Scope depends on the problem, the urgency, the available information, and the client's internal capacity. Braun Management does not present menu pricing or pretend that unrelated situations should be solved in the same way.

What a good engagement looks like

A good engagement leaves the client with a clearer understanding of the problem, a more disciplined view of what matters, and written recommendations that can be used in real management conditions.

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